Hi, I'm D'Shawn Russell
Founder, product-business builder, and the coach in your corner — here to help you skip the expensive mistakes and grow with intention.
I'm the owner of Southern Elegance Candle Company. In three years, I went from two pots in my kitchen to doing over $2 million a year in revenue — and now I want to help you do the same.
My company and I have been featured on national TV shows, in magazines, on podcasts, and everything in between. Along the way I learned some hard lessons — the kind that cost hundreds of thousands of dollars. I'm here to keep you from having to suffer the same way.
I'll teach you everything you need to build a profitable eCommerce business, and help you create a comprehensive marketing plan every month — list building for email and SMS, promotional campaigns, social media, and paid ads for every level.
2022 was a struggle for me to find the balance between work and my personal life, and to create the life I actually wanted. So let me ask you: are you trying to create the lifeyou want?
"I will never be one of those coaches pushing you to do more and be bigger when that's not in alignment with your hopes and dreams. But I will help you move into alignment with your true purpose."
— D'Shawn Russell
What I stand for
The principles behind every session, resource, and community.
Aligned, not overwhelmed
I'll never push you to be bigger and bigger when that isn't what you want. Success is the life that makes you comfortable.
Honest & practical
No "6 figures in 30 days" fantasies. Just the real frameworks, real numbers, and hard-won lessons that actually move the needle.
Rooted in craft
Built on a genuine love of product and community — the same care that turned Southern Elegance into a beloved brand.
Ready to build with me?
Find the program that fits where you are today — and where you're headed next.
See the programs