Build the business your 9-to-5 self only dreams about.
You're tired of pouring everything into a job that still isn't enough — and too burned out to start your own thing. D Russell consulting gives you the framework, community, and coaching to move past the burnout and finally thrive on your own terms.
Everything you need to grow — nothing you don't
This isn't about doing more and being bigger. It's about building a profitable business that fits the life you actually want.
A proven roadmap
Step-by-step systems drawn from a real 2-pots-to-$2M journey — no guesswork, no hustle-culture pressure.
A real community
Grow alongside other women building product businesses, with accountability, encouragement, and honest feedback.
Marketing that works
Build a monthly plan for email, SMS, social, and paid ads that actually brings in consistent revenue.
Coaching, not cheerleading
Direct guidance aligned to the life you want to live — comfortable, sustainable, and genuinely yours.
Three simple phases to grow your revenue
A clear path from brand to scale — so you always know your next right step.
01
Brand Building
Create a brand identity, develop your strategy, and master the eCommerce fundamentals that set you apart.
02
Marketing & Sales
Learn the essentials of sales and marketing, then build a comprehensive monthly plan you can repeat.
03
Scale
Use paid social, email, and SMS to drive traffic and sales — and grow revenue without losing yourself.
Meet your coach
I'm D'Shawn Russell, owner of Southern Elegance Candle Company. In three years I went from two pots in my kitchen to over $2 million a year in revenue.
I learned some hard lessons — ones that cost me hundreds of thousands of dollars. Now I'm here to keep you from suffering the same way, and to help you build a business that's in alignment with your true purpose.
- Featured on national TV, in magazines & podcasts
- Real eCommerce frameworks, not empty hype
- A monthly marketing plan, done with you
Stop waiting. Start moving.
Join a community of women who are done with burnout and ready to build something profitable — on their own terms.
Explore the programs